Monday, September 28, 2009

New Patisserie Shop in Paris - Philippe Conticini

A new pâtisserie shop opened this month in the 7th arrondissement of Paris - on rue du Bac - called La Pâtisserie de Rêves par Philippe Conticini. This is no ordinary pastry shop. And one that I could definitely dream about!

This pastry shop is elegant, fun, creative, welcoming...and its pastries are superbe. Most of what they sell are the classics (brioche, Saint Honoré, Paris-Brest, Kouign Amann, madeleines, tart tartin, etc), however, these classics are cleverly re-visited.

Brioche Feuilletée

Deciding what to order here was unusually easy for me on my visit there last Saturday. Although I went into sensory overload just by being there (I absolutely love this kind of thing!), the selection is rather limited. And quite frankly, I prefer it that way! (Who likes going to a restaurant with a hundred things on their menu anyway?). However, I also think the way the pastries are displayed makes it easier to decide. Instead of the usual long glass display cases, they use rather demure bee-hive like glass canapes to show case their products. It's very design. Very cool. And very accessible because you can actually walk around it to see! As silly as that may seem, normally, you wait in line & nudge forward seeing a little at a time until the clerk gets to you....and you may not have had a chance to see everything yet!

And surely, my choice was made easy because I immediately spotted one of my favorite patisseries: une tarte au citron meringué (lemon meringue tart). So I inevitably had to try it ("market research", you know!). An order taker greeted me to take my order. I ordered. I went in line with my ticket. I paid, and my (designer) box of goodies was ready before I knew it. Very efficient. Having someone take your order like this is also novel for Paris....times they are a changing!

Absolutely, positively, the most géant madeleines I have ever seen!

Everything is cleverly color coordinated - from the paint on the wall, to the employee uniforms, and to the packaging. This all contributes to its "special experience" feeling. It is quite apparent that a lot of planning has gone into such a concept. I so appreciate seeing such things - it's forward thinking and modern. Bravo to the chef and his team! I can't wait to go back. I will warn you though - it's not cheap. I would also add that it's worth every cent, considering the artisinal quality and creativity behind its products. Definitively worth a drop in, or even a trip there. Enjoy!

La Pâtisserie des Rêves par Philippe Conticini
93, rue du Bac
75007 Paris
telephone: +33 (0)1 42 84 00 82


No comments: